Building a Successful Social Media Strategy
Social media has been termed as the fastest growing marketing tool in the current marketing trend as it offers businesses power to get into contact with millions of customers at the touch of a button. With over 91 percent of internet users using at least one social networking tool, it has become imperative for every business to develop an effective strategy. Below are some steps that you can use towards developing a successful social media strategy for your business.
Setup Your Goals
Launching a strategy is similar to launching any marketing strategy. It is important that you outline your goals before going ahead to open accounts on major social networks. An important point to keep in mind is that social media is a long-term strategy that is aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.
Create a Plan
When developing a marketing plane, you must choose the social networks to get started with, determine how many times each account will be updated and decide on whether the updates will be conversations or announcements. You will also need to decide on how to integrate your social media strategy with the overall communication strategy of your communication.
Determine Your Niche
Twitter, Facebook, LinkedIn, Stumble Upon, Reddit; the list keeps growing each day. Each network comes with its strengths and weaknesses and opportunities and threats. You have to do some research and determine as to which network will work best with your target audience. Always remember that your niche will vary depending on whether you are operating a local, regional, national or global business.
Assign a Social Media Manager
If you have enough resources; it is best if you appoint a social network manager who has previous experience to handle the regular updating of the different social networks. If not, you can delegate the task of updating the social networks to your employees who are familiar and comfortable with the field.
Engaging with your contacts is viewed as the most important aspect of social media strategy. Your connections are the main influence you have in building and nurturing a positive corporate image. Make sure that you engage with your contacts on both online and offline platforms.
Keep a record of the important statistics like the number of updates, number of feedback or comments, the number of new followers or fans and any other significant actions that took place. Objectiely, you need to measure and analyze these important metrics against your social media goals on a weekly or monthly basis.
When it comes to social media strategy, you must note that there is no precise science involved. The strategies will vary accordance with the business type and industry.